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Beatriz GuimarãesPortuguês
Beatriz Eduarda Guimarães

HR Business Partner and Change Management specialist

I translate system, process and structural transformations into their impact on people, and I run the plan that sustains that change.

More than 10 years across global people strategy consulting, HR technology and industry. Today I hold both the Change Management and the Supply Chain HR Business Partner seats at General Mills.

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6
major brands served in employee experience and people analytics projects
100+
logistics carriers impacted in the TMS go-live, with no operational disruption
~70%
of the structure redeployed in the incident management center reorganization
10+
years across global consulting, HR tech and a CPG multinational

What I work on

Change management

  • Organizational impact assessment
  • Stakeholder mapping and engagement
  • Communication strategy and planning
  • Readiness assessment and champion networks
  • Go-live support, hypercare and adoption metrics

HR business partnering

  • Strategic partnership with business leadership
  • Organizational design and operating model
  • Strategic workforce planning
  • Talent management and succession planning
  • Performance management and people budget cycles

Employee experience and data

  • Employee experience platform implementations
  • Employee journeys and touchpoints
  • Climate, engagement and culture surveys
  • Culture diagnostics in mergers and acquisitions
  • People analytics and HR indicators

Case studies

Four transformations I led from diagnosis to hypercare, with the context, the decisions and the outcome of each.

Latest writing

Market reading, change management practice and the use of AI as an accelerator for HR work. No hype, no cookie-cutter recipes.

See all writing →

Reach me now

Download CV

Full CV in PDF, with the career, the projects and the results.

PDF · PortuguêsPDF · English