Writing

Market reading, change management practice and the use of AI as an accelerator for HR work. No hype, no cookie-cutter recipes.

• 12 August 20263 min read

  What the data says about HR in 2026

  Three shifts that left the trend deck and became routine: AI inside the HR process, predictive analytics, and HR sitting at the technology strategy table.

  MercadoPeople AnalyticsIA
• 5 August 20263 min read

  AI as an accelerator: where it actually helps in HR work

  Less manifesto, more practice: the tasks where AI genuinely saves me time, the ones it makes worse, and the criterion I use to decide.

  IAProdutividadeChange Management
• 22 July 20262 min read

  Readiness assessment in practice: how to know the operation is ready

  The instrument that separates a calm go-live from a week of firefighting. What to measure, with whom, and what to do when the result is bad.

  Change ManagementGo-livePrática
• 8 July 20262 min read

  The champion network: the most underrated mechanism in change management

  How to choose, prepare and sustain the network that carries the change when the project team is not in the room.

  Change ManagementLiderançaPrática
• 24 June 20262 min read

  The HRBP who reads numbers changes the conversation with the business

  It is not about becoming an analyst. It is about arriving at the meeting with the right question already answered, and knowing which question is worth answering.

  HRBPPeople AnalyticsPrática

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