General Mills · Supply Chain
Aurora project: the CRM that changed incident handling
6 figures
in estimated annual savings
Context
Incident handling consumed manual steps across several teams: transportation, commercial, service. Automating intake and handling was the opportunity, but the gain only materializes if people genuinely change how they work, rather than simply start filling in a new system.
My role
Change lead for the initiative.
What I did
- Impact assessment for the incident management function.
- Change and communication plan connected to the business case.
- Team enablement on the new flows.
- Strategic workforce planning applied to the redesign of the area.
Outcome
Estimated annual savings in the six figures, with a reduction in returns and freight costs, plus an improvement in customer satisfaction.
Change ManagementCRMEficiência